Bras. Political Sci. Rev.2018;12(2):e0007.
Can Hashtags Change Democracies?
Cass Sunstein has had a long and distinguished academic career in the field of behavioral economics, teaching at prestigious universities such as the University of Chicago and Harvard (the latter to this day). Alongside his career as a professor and researcher, it is also worth noting that between 2009 and 2012 Sunstein worked as administrator of the White House Office of Information and Regulatory Affairs during the Obama administration.
Obama’s first presidential campaign is recognized worldwide as a turning point in the use of social media to target specific sections of the electorate, particularly young people aged 18 to 25. During the 2016 presidential campaign, the massive use of social media was effectively exploited by his successor, Donald Trump, demonstrating the power of using the internet for political ends.