This article focuses on the controversial and infamous behavior of Brazilian President Jair Bolsonaro in the public sphere. Based on an understanding that there exists something specific in relation to his strategy of rhetorical mobilization and the discursive domination related to broader dynamics in the Brazilian public sphere, we seek to analyze here the use of what we consider to be a ‘dominant counterpublicity’. Jair Bolsonaro and the Dominant Counterpublicity